Marketing Research Division > Research Methodologies

Research Methodologies

Quantitative Survey

  • Face-to-face Interviews (CAPI, PAPI)
  • Central Location Tests (CAPI, PAPI)
  • Internet Surveys
  • Mail Surveys
  • Telephone Surveys (CATI, PATI)
  • Fax Surveys

Qualitative Survey

  • Focus Group Discussions
  • Mini Focus Group Discussions
  • In Depth Interviews
  • Semi-Depth Interviews
  • Online Group Interviews
    • Chat
    • BBS
  • Mailing List
  • Sensory Test
    • QDA (Quantitative Descriptive Analysis)
  • Persona

Ethnological Approach (Cultural Anthropological Method)

  • Diary / Essay
  • Photo / Video
  • Protocol
  • Workshop
  • Pantry check
  • Observation, etc.

Data

  • Text mining
  • POS / EOS analysis
  • Others

Secondary Research

  • Database for public offices and private organizations, General newspapers and magazines, collecting, editing and analyzing web information.

Research Consultation

  • From a quality and cost standpoint, we optimize your research flow by extracting issues, selecting a survey method, sampling, providing statistics analysis, making proposals.

Sample Selection

  • Strictly Random Sampling
  • Recruitment for Low-incidence Respondents

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