- Philosophy of the Marketing Research Division
- SMIS' Original Approach
- Brand Analysis
- Workshop Style Solutions
- Mind Network Method
- Metaphor Elicitation Method (ZMET Deliberative Method)
- Persona Analysis
- IAT : Implicit Association Test
- AMP : Affect Misattribution Procedure
- Retail Support
- Mystery Shoppers
- Advertising Test(MSW)
- SOCO™(Morpace)
- B-Link™(Morpace)
- SQES
- Data Mining
- Spice





