Marketing Research Division > Research Infrastructure

Research Infrastructure

Interview Network

  • 700 contracted professional interviewers across Japan
  • 500 mystery shoppers nationwide
  • 6 professional moderators

sMoni / Proprietary On-line Panel in Japan

Focus Group Facility

  • Focus group facility where 2 group interviews may be conducted and observed at the same time.

CATI

  • Computer Assisted Telephone Interview (150 call-center)

CAPI

  • Computer Assisted Personal Interview

GIS (Geographic Information System)

  • Market Analyzer

Tabulation / Analysis Tools

  • Quantum/Quanvert
  • Assum
  • SAS
  • SPSS
  • Clementine
  • SAT

Text Mining Application

  • "Nazuki"

Marketing Research Division TOP

  • Philosophy of the Marketing Research Division
  • SMIS' Original Approach
  • Overseas Research
  • Research Infrastructure
  • Research Methodologies
  • Fields of Research
  • Methods of Analysis
  • Security Certification
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  • Privacy Policy
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  • Contact us

Proprietary Online Panel by SMIS

  • Domestic Online Panel sMoni
  • Overseas online panels COMCOM STATION
  • NTT DATA SMIS
  • Our Service
  • Corporate
  • System Development

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