Highly Sensitive Panelists
After a sensitive index screening, 500 appropriate panelists are selected from SMIS' own online panel, sMoni.
High Quality as a Result of Training
Ideas are polished and enhanced by regularly checking panelists' attributes and life-style sensitivity through thought provoking questions, and by sending feedback to facilitate collaborative evaluation and idea exchange.
Creative and Original Responses
Through examining panelists' awareness and actual lifestyle conditions, we are able to gather creative and original ideas and opinions, which may have been overlooked by product developers.
Spice can be used at different stages for new product development / product improvement.
- Product Idea Extract
- Extract product ideas from the beginning
- Discover target segments and usage options of high potential
- Search for product ideas and differentiating elements from similar product categories
- Concept Development Screening
- Interest in product benefits / verification of appeal
- Search for higher acceptability (i.e., how can we improve?)
- Narrow down concepts
- Product Development Improvement
- Search for usage ideas for the actual product (after a trial use)
- Extract ideas for product attributes (function, design, package, palatability, name, etc.)
- Usage and application / images and scenes of product use
- Brand Analysis
- Workshop Style Solutions
- Mind Network Method
- Metaphor Elicitation Method
- Persona Analysis
- Implicit Association Test
- Affect Misattribution Procedure
- Retail Support
- Mystery Shoppers
- Advertising Test(MSW)
- SOCO™(Morpace)
- B-Link™(Morpace)
- SQES
- Data Mining
- Spice
