SOCO - smis Marketing Research Division

Marketing Research Division > SMIS' Original Approach > SOCO™(Morpace)

This is an affiliated research program with Morpace in US.
www.morpace.com

For a provider of services or products of hundreds of thousands of variations, it is crutial to create the first possible conbination of products for your target consumers within the givn price range in order to enhance marketing effeciency.

SOCO™ (Software and analyzing tool) extract the most preferable product variations for consumers.
Analysis is made by unique and highly accurate decision making tool based on configurator.
The fieldwork can be done online. Speedy and reasonable surveys of certain target group are possible in nation wide, world wide, or specific region.
SOCO™ finds the best conbination for profit rate and acceptance rate based on the product and service concepts.

SOCO™ research provides solutions for the following.

Simplify complex products or services and reduce costs.
Simplify customers' purchase-decision making process.
Distinguish particularly appealing product features and benefits from setbacks or unappealing features.
Increase the after-purchase satisfaction of customers.
Optimize perceived quality and value.

Using the following tools, SOCO™ enables you to compare and validate all the product line-ups (completed portfolio) to find the best possible product structure covoring various options and substitutions.

Coverage Measurement Tool
Measures the rate of people who were able to select 'what is necessary' and 'what is not' from many products and services at an agreeable price.
Market Share Prediction Tool
Predicts market share and rates the attractiveness of a particular product line or service in comparison with other options.
Segmentation Tool
Classifies respondents into consumer segments according to their characteristics and preferences.
Price Analyzer
Measures price sensitivity in order to develop with the most effective pricing and product line strategy.
Package calculator
Identifies the best package and product combination using factor analysis and conjunction rates to maximize the potential appeal.

SOCO™ analytical process is based on the configurator and exceeds the analytical power of conjoint analysis and discreet analysis.
SOCO™ provides a solution to select from many product and service features, and optimizes the product line up or combinations. It is possible to present over a million possible combinations from 20 independent product features, attributes and options. Thirty features equal 1billion and 40 equal 1 trillion different combinations. SOCO™ continues to function even in cases involving such extremely large numbers.

To reduce complexity of product line, improve production efficiency and marketing process of your company, please consider introducing SOCO™.