Highly accurate evaluation on 'new store potential' as well as support for revitalizing existing stores.
- Evaluation on potential store location
Potential store locations are diagnosed by comparing business performance of existing stores.
- Revitalization of existing stores
- In addition to basic store classifications, the strengths and weaknesses of individual stores are identified.
- Optimizing the sales potential of a particular location vs. area potential.
Reinforce the entire sales chain by accurately identifying specific customer needs.
- Storefront survey
- Directly interviewing customers while they are shopping at stores.
- Collecting real opinions of shoppers, reflecting shopping conditions.
- Fixed-point observation system for customers' voices
- Help organize customer panelists.
- Implementing interviews and support for maintaining panels.
- Useful for identifying existing customers and capturing their opinions.
- On-line (sMoni) surveys on competitive customers (consumer research)
Using our proprietary online panel, sMoni, the voices of consumers can be heard at a wider level.
Aims to maintain/ improve store operations from the customer's point of view.
- QSC diagnosis from the customer's point of view
- Mystery shoppers evaluate that protocol is followed by sales clerks.
- Mystery shoppers trained by your company's manuals visit your stores and evaluate store operations and customer service.
- Sales clerk manuals
- Mystery shoppers observe store operations and sales clerks' behavior from the customer's point of view.
- Post-interviews can be arranged with the mystery shoppers.
Objective information is gathered and analyzed in order to understand how to effectively compete with competitors.
- Store comparison
Information about competitive stores' product selection and sales promotion activities is collected and analyzed.
- Price comparison
Competitors' pricing (individually or category-based) at each retail site and price comparison with your stores and the market average are analyzed.
Maximizing store potential by motivating the workforce.
- Employees' motivation and morale survey
Employees' motivation and morale are measured in order to develop HR strategies for improving the working environment and the use of human resources.
- Human resources and organization survey
Various research methodologies are implemented in order to develop structural revitalization and to optimize the personnel evaluation system.
- Brand Analysis
- Workshop Style Solutions
- Mind Network Method
- Metaphor Elicitation Method
- Persona Analysis
- Implicit Association Test
- Affect Misattribution Procedure
- Retail Support
- Mystery Shoppers
- Advertising Test(MSW)
- SOCO™(Morpace)
- B-Link™(Morpace)
- SQES
- Data Mining
- Spice
