Our well-trained and specialized interviewers can offer highly profound qualitative feedback.
We can control evaluation standards, which are apt to vary according to interviewers' experience and ability, by changing ways of questioning Our experts offer on-site, post survey assistance and guidance based on research findings. Detailed briefings are conducted based on past experiences and guidance at the storefront.
Research is flexibly designed according to the objectives and an optimum plan is prepared.
Clients' evaluation criteria are combined with the customers' and interviewers' viewpoints and the optimum check points, questions and scenarios are set up.
Nationwide surveys can be conducted simultaneously.
Our established network of interviewers in Japan's major cities allows surveys to be conducted anywhere across the country.
Extensive experience in various industries and categories from restaurants and retailers to service sectors.
We have research experience in wide range of industries. (Department stores, supermarkets, specialized stores, restaurants, CVS, auto dealerships, finance and human resource dispatch companies, etc.)
- Homogenization of chain store operation at a high level
- Improvement in training efficiency for SV
..etc
- Establishing action plans to become the most popular shop in the area
- Motivating the sales assistants
...etc
Feedback on customer service (example)
I was disappointed with the way the shop assistants kept on talking about the products and did not really listen to what I had to say. When providing information about products, they should also listen to our likes and needs a little more.
Also, they came across as too pushy like they were trying too hard to convince me to purchase. If I was only shopping around. I would never go back.
- Brand Analysis
- Workshop Style Solutions
- Mind Network Method
- Metaphor Elicitation Method
- Persona Analysis
- Implicit Association Test
- Affect Misattribution Procedure
- Retail Support
- Mystery Shoppers
- Advertising Test(MSW)
- SOCO™(Morpace)
- B-Link™(Morpace)
- SQES
- Data Mining
- Spice
