It is not easy to extract consumers' subconscious minds, knowledge, thoughts and images in 'words'.

The Mind Network Method is based on the 'Memory Network Model' in cognitive psychology, and is an original technique that was developed by Professor Ito from Keio University's Department of Psychology in collaboration with SMIS.

The Mind Network Method allows for the verbalization of consumers' subconscious minds, knowledge, thoughts and images in a way that regular interviews cannot extract.

Based on the 'memory network model' of cognitive psychology, images and ideas from respondents are drawn out and further developed.
Specifically, a list of brand names, product categories, and keywords is presented and respondents are then asked to repeatedly write down words that come to their minds in order to create an association map.

The following experiment was conducted to distinguish the Mind Network Method from other association tests.
It was discovered that the Mind Network Method produced far more words compared to other methods.
Also, it was found that through the Mind Network Method, current users came up with more words than non-users or former users.
It is safe to conclude from the above findings that the Mind Network Method does activate consumers' associations, and leads to both quantitative and qualitative results in ways that other research methods cannot match. (NIKKEI Advertising Bureau Journal no. 215)

• Introduction of Mind Network Method

• Brand Analysis
• Workshop Style Solutions
• Mind Network Method
• Metaphor Elicitation Method
• Persona Analysis
• Implicit Association Test
• Affect Misattribution Procedure
• Retail Support
• Mystery Shoppers
• Advertising Test(MSW)
• SOCO™(Morpace)
• B-Link™(Morpace)
• SQES
• Data Mining
• Spice