This is an affiliated research program with Morpace in the US.
www.morpace.com
B-Link™ (benefit linkage) clarifies the linkage between benefit (want) and product features.
By understanding this linkage accurately, you can enhance the product development process and marketing communication strategies.
- (1) Clarification of the potential needs that stimulate consumers' rational as well as their emotional "wants".
- (2) Establish a linkage between every "need" and the product, service and brand features.
- (3) Link product features, benefits and segments, making it an effective market simulation tool.
The most important feature of B-Link™ is to provide actionable information such as:
Planning and development of products that reflect those benefits that consumers seek and value.
By highlighting product features that consumers specifically seek out, more efficient communication strategies targeting specific segments are made possible.
We leverage benefits and product features for brand strategy.
It is the premise of B-link™ that consumers purchase solutions not features.
B-Link™ projects begin
- (1) Start from listing benefits cosumers seek and product features to bring them.
- (2) Benefits are listed up based on exparts' opinions and qualitative research.
Product features are listed up based on consultaion with product divelopers. - (3) Consumers' feedback and evaluation are collected through on-line survey.
Then the linkage is found by Association Patern Technique. - (4) Data is analyzed using special algorithm and web simulation.
- Brand Analysis
- Workshop Style Solutions
- Mind Network Method
- Metaphor Elicitation Method
- Persona Analysis
- Implicit Association Test
- Affect Misattribution Procedure
- Retail Support
- Mystery Shoppers
- Advertising Test(MSW)
- SOCO™(Morpace)
- B-Link™(Morpace)
- SQES
- Data Mining
- Spice
