This is an affiliated research program with MSW, a US-based research organization specialized in advertising test.
www.mswresearch.com
Developed in 1968, it has been used in Japan for more than 2000 cases since 1975, which can be used as norm (standard value).
- Survey results are accumulated and analyzed objectively.
- The pre-production test is highly cost effective for commercials that are expensive to produce.
- Problems and potential problems are clarified in order to minimize risks.
- Testing through a TV screen can eliminate interview bias.
Online pre-test, derived from central location tests, AD*VANTAGE/ACT.
- Lower cost compared to CLT method.
- Survey period can be dramatically shortened as pre-recruit is unnecessary.
- Scene-by-scene evaluation can clarify the specific points to be improved.
- The AD*VANTAGE/ACT norm can be utilized.
This is an online pre-test which takes ROI a step further.
A test on one commercial with 100 respondents is currently available for only 500,000 yen as survey items are narrowed down.
Advertising pre-test programs focusing on the above analyses are also available for magazine advertising, direct mail and advertising for children.
Not only finalized or rough ads, but also advertising idea screening and negative checks by storyboards can be conducted quantitatively over a short term.
- Brand Analysis
- Workshop Style Solutions
- Mind Network Method
- Metaphor Elicitation Method
- Persona Analysis
- Implicit Association Test
- Affect Misattribution Procedure
- Retail Support
- Mystery Shoppers
- Advertising Test(MSW)
- SOCO™(Morpace)
- B-Link™(Morpace)
- SQES
- Data Mining
- Spice
