Brand Analysis
Analysis based on Keller's Brand Equity Model
Workshop Style Solutions
Mind Network Method
Method based on the Memory Network Model to elicit consumers' knowledge and images from memories, that may be hard to verbalize.
Metaphor Elicitation Method (ZMET Deliberative Method)
Method to elicit consumers' feelings, knowledge and the structure of such through metaphors
Persona Analysis
Analysis of psychographic details and elaboration through an ethnographic approach.
IAT : Implicit Association Test
AMP : Affect Misattribution Procedure
Retail Support
Storefront and consumer-oriented integrated marketing support
Mystery Shoppers
Scientific approach to maintain and improve QSC-level retail operations
Advertising Test(MSW)
Advertising Test Program - Rated #1 in the US Client Satisfaction Survey
SOCO™(Morpace)
For the optimization of functions, features and sales forecasts
B-Link™(Morpace)
For the optimization of product functions and features
SQES
Effective redefinition of satisfuction ratings and evaluation items: "Impressive" Quality, "Made-An-Effort" Quality and "No-More-Than-Expected" Quality
Data Mining
Although your company has large volumes of data, is it not fully utilized for marketing and sales
Omnibus survey
Monthly affiliated door-to-door survey among 2,000 male/female individuals.
Spice
Creatively extracting product ideas from online panelists
